If you are involved in any form of business, and you want to promote it extensively in your environment, the best way to promote it is through flyers. This method is very effective irrespective of whether the business is large scale or a small-scale. You can make flyers to become an integral component of your business campaign strategy.

Before you begin to prepare your flyers, you have to understand your business purpose and who are going to benefit from them. Customers must be made to understand what the business is going to offer them. When you outline all these in a printed flyer, and distribute it to them, you would be surprised at the great impact it can make.

The level of success that you want to achieve in any business through the use of flyers is determined by the type of exposure you want for your business. If you want the flyers to achieve the expected results, you can always consider the following tips in your design. Remember that you have to engage the services of a professional designer to create your flyers for you.


High quality images and graphics

Graphics and images  are very important in this advertisement method. Ensure that images are of superior quality and the graphics are striking. These can make your flyers to stand out as it can make them more attractive to the prospective customers. The major aim of the flyer is to make people to lift it, and the best way to get people attracted to it is by creating superior quality images and graphics.


A strong call to action is necessary

If you want people reading your flyers to be motivated to visit your store, buy your product, give you a phone call, and browse, and visit your website, then you must carefully choose call to action words. These are to be prominent, bold, and big. Some people may even prefer to put them in italics. You have to repeat these words from beginning to the bottom of the flyer. It is going to grab the attention of your target audience, and you are going to achieve the intended results within the shortest time.


Highlights the benefits and the main points

When you are creating your business flyer, you must endeavour to highlight your main points and benefits. The major purpose of the flyer is to inform, and promote your business. Because of this, you must ensure that the major points are contained in that flyer as well as the benefits your target audience is going to derive from your business.

It is important that you convince your readers on the need to patronize your business, and not that of your competitors. In providing those benefits, it is important that you present them in an easy and simple way so that they can be easily understood.


Present an offer

To motivate them to patronize your products, offer them something free. Everyone likes to have something free. This is a good way to motivate fence sitters to start using your products. When you combine this with a call of action described earlier, you would be surprised at the great impression it is going to make. It is not just any offer that comes to your mind that you make; you have to be creative in your offers. If it is something that people like, they would be motivated to start using your products. It is going to increase on your flyer response.


Title / Headline

In creating your flyer a good title and headline are very important. This is the first thing your readers are going to see or read. Because of that, you have to be very careful and creative in choosing your headline and title for the flyer. It has to be short and it must be straight to the point. It should pass important information about what the flyer is all about. The customer should able to know what he or she expects right from the title and the headline. The success and failure of any flyer start here. You are going to take this aspect very important. Think everything out before you begin to craft the words. Good title and header make a good flyer.



Fonts are also important in your flyer. You must use easy to read and understand fonts. In choosing your fonts, do not be creative because that could make your readers to misunderstand the content of your flyers. The most important thing here is to ensure that people are able to read your fonts very well and share meaning on what the flyer is about. Use fonts that can make good printing. The font size is equally important; it is recommended that you limit the size, as well as the fonts style that you want to use. It is advisable to limit your choice of fonts to just two choices. One font is okay for the headline and the other is good for the other parts of the flyer.

However, you can always make a difference in bolding some of the words, especially those parts that you feel are very important and which you want your readers to take special note of.


Simple content is recommended

When you are drafting your content, it is important that you keep it simple. Do not use big words, which people would find difficult to understand. Fewer words are important when you are designing your flyer. Remember that you have to be wise with the words that you choose. It is not important that you clutter the whole place with lots of information such that it would be difficult for your readers to understand what you are talking. Since you are going to have images, titles and headlines, allow them to speak as well. The less content you use, the better for you.


Distribute wisely

Another important area to pay attention to is the distribution. You need to choose your delivery areas wisely. Distribute in such a way that it is going to be the most effective for your business, i.e. in neighbouring suburbs for your lawn mowing business will save you the wasted time of lengthy travel between jobs. Letterbox distribution is still a very effective form of advertising for businesses. The friendly guys at can help you out with all your design, print and delivery needs.








Online marketing methods have occupied the attention of advertisers such that so many people tend to forget the effectiveness of offline advertising and marketing methods. The fact remains that nobody can discountenance the power and effectiveness of traditional offline advertising methods. Before the emergence of the internet, offline advertising methods were the prominent ways of promoting goods and services.

Offline methods can still be very effective  in promoting your goods and services. You can actually combine both the offline and online methods in advertisement and marketing. Here are the top five timeless offline advertising methods you can use to promote your business.



Posters are very relevant in advertising and marketing. To achieve the intended benefits, the poster has to be properly crafted and well designed. Moreover, you have to place them at strategic locations where it can grab people’s attention easily. The major aim of posters is to achieve exposure and if you place those posters in places where you think that your potential customers can see them and read them, it can make changes. The content of the poster must be well crafted, and important addresses needed for further contact must be provided. Remember to put important information that can persuade the poster readers to patronize your products.


Print advertisement

When we talk of a print advertisement, your attention should focus on advertisements in newspapers  and magazines. Newspaper, magazines and catalogue mailing ads are still effective in reaching out to your target market. It gives customers the important information they need to know about your products, as well as the great benefits that they can derive from such products. Moreover, it provides them an important link they need about your business such as your online address, shop physical location, and free offers that you have for them if there is any. The most important point to note here is that you must release future contact information so that your customers can always contact you in the future and discuss business.

Remember that in this type of advertisement that you should not clutter the newspaper and magazines. Ensure that you put forward the relevant information. This remains the golden rule when it comes to this type of advertisement.


Radio/television advertisement

Another great way to promote your products and services to large numbers of the audience includes radio and television advertising. The benefit of radio and television advertisement is that they reach far wide. There is no offline method that can beat this two when it comes to massive reach to customers. This method could be expensive and the number of times could be short, but it can make a greater impact more than other methods because it has the potential of reaching one million audiences at the same time. The most important thing here is that when you are crafting the messages, you have to be meticulous to ensure that important information is not left out in the time allowed for you. Though there could be massive outreach, it depends on the type of radio and television stations that you choose. It is important that you determine the reach of the radio and the television station as well as the number of channels they use. This can help you make your choice. Find out where your target audiences are located and ensure that you choose a television and radio station that reaches out to the target audience.


Pamphlets and Flyers

Flyers and pamphlets are great ways of advertising your goods and services. This method is unique because of the reach. You can reach out to your target audience directly by posting and distributing these flyers to the places where they can be easily seen. The most important thing is that in distributing these flyers, you have to determine where your target audiences are located and aim to those areas when you are distributing them. One of the most effective ways of distributing your flyers is through mail box delivery. You can hire a company like the team at to deliver them in mail boxes for you. This method is effective because it ensures that it reaches a greater market.


Banners on the public transportation vehicles

Another method is the banner system and this can be posted on public transport vehicles. This method is great because it is going to grab the attention of thousands of people including your target audience. It is certain that large numbers of people that these vehicles would pass would notice the advertisement and it is a great way of promoting your goods and services.